Hear from the most influential marketing leaders in the student housing industry as they share their insights, ideas, and stories on how to win and retain students. Hosted by Matt Pavlick.
Madison Mitchell, Regional Lease Up Manager at LV Collective, has an impressive track record of building all-star leasing teams that have produced successful lease-ups in some of the most competitive college markets in the United States. Madison discusses her journey in student housing and provides valuable insight into the key components of building a rockstar leasing team.
Rami Kalla, President and Founder of Point in Time Studios, discusses his 20+ year career running a video production agency that specializes in creating animations, renderings and fully-immersive virtual reality experiences for student housing communities. Rami provides a ton of insight into what it takes to create a successful animation package for new devs including the process, timeframes, and key personnel. He also shares his thoughts on the metaverse and when we should expect to use it in our everyday lives…spoiler…it’s much sooner than you may think.
Allison Park, SVP of Marketing at Trinitas Ventures, discusses her career in student housing and provides advice on what it takes to build the perfect client-agency relationship (Truth, Trust, Transparency, Education, and Proactiveness). “We’re no longer investing in services. We’re investing in partnerships.” She also talks about experiencing a crazy, unexpected takeover at one of her properties and Hungry Hungry Hippos.
Justin Widmayer, SVP of Agency Operations and Partner at GRO, joins Matt and shares his insight into how student housing marketers can set themselves up for success for the Fall 2022 leasing season. Topics discussed: What your marketing mix should look like, which conversions are important to track, how much you should pay for a conversion and what you can do to improve conversion rates, the battle of branded vs non branded keywords (paid search), social media ad platform updates and more.
Jason Fort, Executive Vice President of Business Development at Asset Living, discusses his career in student housing that spans four decades (‘90s-‘20s) and the evolution of marketing along the way. Jason also dives into his current role in business development and shares how he sources and wins management deals for Asset.
Welcome to The Student Housing Marketing Podcast! Host Matt Pavlick gives a brief introduction of the podcast and what you can look forward to in the months to come. Episode 1 drops in October. Stay tuned and thanks for listening to the SHMP!
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